The importance of sunscreen is widely recognized nowadays—it’s a constant theme in magazines, clinics, and even at playgrounds across the nation. So, why have skin cancer rates continued to climb over the past 30 years? In her article for Allure magazine, writer Tara Johnson delves into this pressing issue, reflecting on “The Alarming Reasons Behind Increasing Skin Cancer Rates.”
Tara, who grew up in sunny California, admits to being somewhat of a “shade enthusiast.” Her aversion to the sun stems from her mother’s early struggle with skin cancer, the most prevalent cancer type in the U.S. “I bore her diagnosis like a permanent sunhat throughout my youth,” she writes, “fully aware that my own chances of developing it were high.” Despite understanding the significance of sun protection, she questions why her equally informed friends still venture out to the beach without applying sunscreen or choose to bask indoors in tanning beds.
The answer might be linked to something we all love: endorphins. “When people tan regularly,” Tara explains, “they become addicted to that warm, euphoric sensation.” Research from Dr. Emily Lane at the University of Miami reveals that tanning triggers changes in the brain’s reward center, a region associated with addictive behaviors.
Like Tara, I also seek refuge from the sun—mainly because my fair skin burns easily. I prefer to call myself a “shade devotee,” although I’ve been spotted at the beach wearing a white shirt, a sarong, and a large floppy hat. Often, I’ve felt like an outlier among sunbathers, the overly cautious one, pondering how others seem unfazed by the dangers of too much sun. Perhaps they’re experiencing a rush while I’m left with nothing but a painful sunburn.
This article was originally published on May 7, 2015.
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In summary, while the dangers of tanning are well-publicized, the allure of the sun remains strong, often leading to risky behaviors. Understanding the psychology behind tanning addiction might help us make healthier choices.
Keyphrase: tanning addiction
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