When I opened up Dr. Adams’ Snapchat on my phone, I felt as though I was transported directly into the operating room. There he was, performing a Brazilian Butt Lift while jamming to the catchy beats of Bell Biv DeVoe’s “Poison,” providing a lively commentary as he worked. It was absolutely captivating.
“This is what plastic surgery looks like in Miami today,” Dr. Adams shared with BuzzFeed. “I want people to see it firsthand.” At 43 years old, this Bal Harbour surgeon is definitely onto something. After being kicked off Instagram, he took his 15-year-old daughter’s advice and launched his Snapchat account. In just one day, he gained 2,000 followers, and that number has skyrocketed to over 100,000 since then.
It’s easy to understand the appeal. The “before” and “after” clips are jaw-dropping. Dr. Adams has some mad skills! From what I’ve witnessed, he can sculpt any body into a sleek hourglass figure reminiscent of J.Lo’s in just a few hours. Love handles? Gone. A sagging backside? Disappeared. Droopy breasts? Lifted! And this is just from his first procedure of the day.
What makes Dr. Adams particularly entertaining is his playful language. He casually drops phrases like “shiznits” and “turnt,” and shares fun hashtags like #fatbootyfriday. He even tweets things like, “Rocky’s #BBL (that’s a Brazilian Butt Lift for you newbies) came out on fleek.” To cover the nipples in his breast lift “before” images, he uses sad-face emojis—pure genius!
His staff clearly enjoys working with him, engaging in light-hearted banter about everything from movie reviews to the culinary differences between Thai and Japanese food. My favorite moment? When they do daily shout-outs in their stylish black scrubs, complete with a whimsical plastic Happy Birthday tiara.
I find myself torn between wanting to work for him or having him transform me into the next Kim Kardashian. Truth be told, I now completely want my own Brazilian Butt Lift to be on fleek!
Since starting his Snapchat, Dr. Adams has ramped up his appointments from 15-20 a day to an impressive 80-100, leading to bookings all the way through July 2016. “This gives people a new perspective,” he explained to BuzzFeed. “They can relate to the procedures, see them unfold in real time, and that makes them feel more at ease with the idea.”
Wondering how he gets patients to share their surgeries online? Dr. Adams revealed that it’s not as challenging as it seems, with many patients now actively requesting to be featured. “About half my clients shy away from it,” he mentioned. “But the other half are surprisingly open-minded.”
Shiznits! Count me in!
This article was originally published on May 1, 2015.
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Summary
Dr. Adams, a renowned plastic surgeon based in Miami, has gained immense popularity on Snapchat, showcasing his skills through engaging content and lively commentary during surgeries. His approachable persona and the relatable nature of his broadcasts have drawn in a massive following, reflecting a new era in how plastic surgery is perceived.
Keyphrase: plastic surgeon Snapchat
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