During our recent vacation, I spent a good portion of the trip shadowing my pre-teen daughter like her personal photographer. She frequently handed me her phone, commanding me to capture her best moments—whether she was leaping off the side of the pool, lounging under the sun, or enjoying a smoothie in the shade. Good times indeed! A quick scroll through my Instagram feed that evening revealed she wasn’t the only one; it seemed like every girl aged 12 to 22 was busy curating their own perfectly composed, yet seemingly effortless, snaps. Because, let’s face it, if it’s not on Instagram, did it even happen?
As the days passed, my feed morphed into what can only be described as “Instagram: The Swimsuit Edition.” Kudos to those girls for their confidence! However, my heart sank when I started reading some of the comments beneath those bold photos: “you’re a stick,” “eat something,” “hottie with a body,” “skinny mini,” “go find food,” “stop, you’re so skinny,” “literally body goals,” “you’re so skinny and ripped.”
Right then, I thought to myself, here we go again. The pressure to look good in a bikini is not a new phenomenon. But now, the added pressure of maintaining a perfect bikini body for social media is something entirely different. That’s why I’m intrigued by Lane Bryant’s #ImNoAngel campaign, which aims to celebrate women of all sizes by “redefining society’s traditional notion of sexy.” Launched on a Monday, the campaign showcases curvy models like Sarah James—known for being a trailblazer in the plus-size modeling industry—strutting their stuff in the brand’s Cacique lingerie line.
While the campaign has faced criticism for being a pointed jab at Victoria’s Secret and its idealized angels, the empowering message is resonating on platforms like Twitter and Instagram. Women and girls alike are embracing the #ImNoAngel hashtag, proving that beauty truly comes in diverse forms and that wings aren’t a prerequisite for self-acceptance.
“We’ve had young girls approach us, expressing gratitude and sharing how we’ve altered their views on body image,” James shared. “It’s incredibly touching. We’re genuinely making a difference by reminding everyone that nobody is perfect.”
Sure, that might sound a bit exaggerated. There are still countless girls out there who view the Angels as their ultimate “body goals.” But nonetheless, it’s a step in the right direction.
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In summary, Lane Bryant’s #ImNoAngel campaign is challenging societal beauty standards and empowering women to embrace their bodies in all forms. As we navigate the pressures of social media, it’s vital to remember that confidence and beauty come in all shapes and sizes.
Keyphrase: Lane Bryant #ImNoAngel campaign
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