LEGO Sparks Controversy with Beauty Tips Targeting Young Girls

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In the March-April 2015 edition of the LEGO Club magazine, beauty advice aimed at young girls has stirred quite a debate, especially for parents like Karen Miller, whose seven-year-old daughter stumbled upon the magazine while flipping through its colorful pages. Suddenly, discussions about face shapes and ideal haircuts became the talk of the day.

The magazine features charming LEGO figures in a hair salon setting, seemingly preparing for makeovers. One snippet from a LEGO stylist reads: “You, yes YOU are beautiful! But if you’re looking to change your look, read on for some tips and tricks to find the best haircut for your face shape.”

A few years back, LEGO launched its “LEGO Friends” line, specifically geared towards girls, which sparked criticism for promoting beauty standards through play. Parents like Miller found their daughters gravitating towards the pink-themed sets rather than the traditional LEGO blocks, leading to the dilemma of buying them despite the gendered marketing. Miller acknowledges that while pink building toys are better than none, the introduction of beauty tips is a step too far.

“LEGO Friends is designed for kids aged 5 to 12, a time when children should be focused on playing and exploring, not on beauty standards,” Miller points out. The idea that a LEGO character named Emma—who is, of course, oval-faced—could suggest that little girls with square faces need haircuts to “soften their edges” is concerning. Similarly, long-faced girls are advised to get styles that make their faces “appear shorter.” Isn’t it a bit early to encourage such preoccupations with appearance?

At age seven, children should be running, jumping, and building with their LEGOs, not worrying about how they look. If you’re interested in exploring more about parenting and choices around home insemination, check out this insightful post on home insemination kits for additional guidance. And for those delving into pregnancy options, WebMD provides an excellent resource for understanding various treatments that may suit your needs.

In summary, while LEGO’s intent might be to engage young girls in a creative way, the introduction of beauty tips in a children’s magazine raises questions about the messages being sent about self-image at a tender age. The focus should remain on play and creativity rather than conforming to societal beauty standards.

Keyphrase: LEGO beauty tips for girls

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