Baseball has always been a numbers game, but the following statistic reveals a troubling trend that no one in the league seems eager to address. Simply put, fewer Americans are tuning into baseball than at any point in the last four decades—possibly even longer. It’s not just a decline in viewership; the drop is occurring even as the U.S. population has surged by over 100 million people.
From 1973 to 2013, the U.S. population increased by nearly 50%. Yet, during this period, the average audience for the World Series has taken a nosedive—from 44 million viewers in 1978 to a dismal 12.5 million last year. This year’s ratings are showing similar weakness. In stark contrast, the latest Super Bowl attracted 115 million viewers, and a regular-season NFL game between the Colts and Steelers reached 23.8 million on October 26. Meanwhile, 25 million people tuned in to watch the U.S. team draw against Portugal in last summer’s World Cup.
How low does baseball’s viewership have to sink before it becomes ludicrous to call it America’s pastime? This isn’t just a nostalgic notion. Baseball holds a unique status in American law, being exempt from federal antitrust regulations because it is classified as an exhibition rather than a business.
Not so long ago, baseball was genuinely America’s game. During World War II, U.S. soldiers would often ask each other trivia questions to identify spies, like “Who won the World Series last year?” Almost every American man in 1944 could answer: the Cardinals defeated the Browns in the all-St. Louis series. Nowadays, such a question might be better directed toward the plot of a popular show like NCIS: New Orleans or even The Walking Dead, which have both garnered higher ratings than this year’s World Series.
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In summary, baseball’s decline in viewership amidst a growing population raises significant concerns about its status as America’s pastime. As other sports and events capture the nation’s attention, the question remains: how long can baseball maintain its legacy?
Keyphrase: Major League Baseball viewership decline
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