Fact: If you enjoy a particular singer-songwriter, chances are photographer Alex Morgan has captured their image. With an unmistakably distinctive style that many attempt to replicate, Alex has established himself as the premier photographer in the indie music realm. As a budding songwriter, I’ve collaborated with Alex for nearly five years, and his blend of humor and humility belies his remarkable success. I recently met him at his favorite spot, the Doughnut Depot in Manhattan, where we split five delicious doughnuts and delved into his journey.
What’s inspiring you right now?
In the world? That’s a thought-provoking question. Honestly, and I’m not just saying this because we’re discussing photography, my favorite thing is actually an emotion. It’s that gratifying feeling I get when I know I’ve done a fantastic job for an artist’s project. When they express that my photo is exactly what they envisioned, nothing else brings me that level of satisfaction—except maybe this incredible fried mac ‘n’ cheese I had at the Cheesecake Factory. They’re surprisingly comparable experiences, but that just highlights how focused my life is.
If you could take a photo that would satisfy fried mac ‘n’ cheese, would you retire?
Well, fried mac ‘n’ cheese has so many desires it might be impossible to please. It’s like a dad who’s never satisfied. You keep indulging, hoping for fulfillment, but you end up feeling a bit sick. That’s a recurring theme in my life, actually.
I’m intrigued by your ability to capture artists authentically. Do you have a specific technique?
I pondered this recently. Sometimes, I don’t have a strategy at all. If the person I’m photographing is closed off or anxious, it simply won’t work. No amount of beautiful scenery or perfect lighting can replace that connection. The success I have with artists comes from their willingness to let me portray them as they are. It’s entirely their choice, and I believe my artistic talent can’t change that.
What’s the best doughnut here?
Oh, definitely the crème brûlée!
Really? That sounds a bit pretentious for a doughnut.
Can a doughnut be pretentious? Absolutely! Just look at it! It carries an air of superiority. I prefer the humble ones that say, “Hey, I’m just a doughnut,” without any pretense.
Have you kept up with my work while you’ve been on tour?
Yes, seeing you shoot every artist I admire makes me happy! I vividly remember seeing My Brightest Diamond in Stockholm; it was a transformative experience. I was thrilled to discover you had photographed her. Her single from the album Pressure is a personal favorite. She’s so unique and authentic.
You often photograph notable artists. Do you enter shoots with preconceived notions about them?
My primary goal is to authentically depict each subject. I try not to discuss things too much beforehand, and I prefer to work with just the artist. For instance, when I shot Cat Power for a publication, I had just five minutes in a cramped dressing room. She cleared everyone out, and in that short window, I captured everything I needed because she created a space for authenticity. It’s all about eliminating distractions to allow the artist to be themselves.
I can already picture how stunning this article will be.
Maybe you should feature a tasteful nude of me—black and white, of course.
Not full-frontal, right? Just a tasteful back view?
Exactly! Just a nice curve, please.
Reflecting back, I remember when you first shot me—you were so young!
We were practically kids! Our first shoot was in 2009, right?
Yes! When you initially reached out, I thought it might be a scam because your work was so impressive. I was pleasantly surprised at how down-to-earth you were. So, how did you get started?
It’s a fair question. I’ve always wanted to be involved in music, but I never aspired to perform or write. I began by selling merchandise for a singer I met in college and followed her around. Then one day, at 21, she asked me to take some photos of her, and shockingly, they turned out well! I used basic editing in Paint, and while those photos look terrible now, they were decent at the time. For a few years, I shot any musician willing to let me, teaching myself along the way. Eventually, I moved to New York City to expand my portfolio.
And I was one of the lucky ones to receive your email!
Yes! It was something like, “Hi, I’m Alex! Can I take photos of you? Please?” I kept reaching out until eventually, I didn’t have to anymore.
Your early work had a distinct focus on contrast. Do you have a specific method for your editing style?
It’s rooted in my lack of formal training; I still only use a handful of functions in Photoshop. I focus on color balance, saturation, and contrast. It’s an extension of those early days in Paint!
That’s fascinating! It’s a pure approach.
Exactly. I don’t love photography in the traditional sense. The technical aspects of cameras don’t interest me. They’re just tools to help me achieve the vision I have. I prefer to focus on the emotional aspect of photography rather than the technical details.
That’s an insightful perspective—I’m glad we had this conversation!
Just to clarify, I don’t hate photography; it’s just not my primary passion. Music is where my heart lies. I’ve realized that I’m not cut out for the competitive visual arts scene. My strength doesn’t lie in discussing camera settings but rather in capturing images that resonate.
I’ve been feeling similarly while directing videos. I don’t know much about cameras either, but it’s more about storytelling.
Exactly. Composition speaks its own language. If you understand how to frame a shot, that’s a crucial skill. Transitioning from a hobby to identifying as an artist requires discipline and commitment to seeing your vision through.
So, aside from Mitt Romney, who are some dream subjects you haven’t photographed yet?
You’re perceptive! Mitt Romney and Oprah are on my bucket list. Beyond that, I’d love to shoot Lykke Li, Björk, or Cyndi Lauper—someone from the ’80s! Cyndi is vibrant and whimsical; I admire her work.
What about your workflow? Do you have a typical day?
It usually involves a few doughnuts, almond milk, and waking up around 10 a.m.
In summary, Alex Morgan’s journey in photography highlights his passion for music over the technicalities of the art. His authentic approach to capturing artists allows him to connect deeply with their essence, focusing on emotional expression rather than mere technical prowess.
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