How to Navigate Target’s Gender-Neutral Toy Aisle Without Losing Your Mind

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By: Clara Hilltop

In case you’ve been living under a rock or avoiding social media rants from your cousin who thinks the world is ending, Target has decided to remove gender labels from their toy aisles. Gone are the days of pink sections for “girls” and blue zones for “boys.” Now, shoppers will find a single, unified toy section without any signs declaring which toys are “appropriate” for each gender.

Target’s official statement on this change is quite clear:

“Our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. In the kids’ bedding area, for instance, signs will no longer suggest toys for boys or girls, just kids. You’ll see these changes unfold over the next few months.”

While many are celebrating this progressive move, a vocal minority, often led by those with outdated views, have labeled the decision as “confusing” and “un-Christian,” promising to boycott the store.

Let’s be honest, the idea of choosing a toy without knowing if it’s “suitable” for your child’s gender might feel daunting. What if your daughter ends up with a toy that encourages her to be adventurous and inquisitive? Or heaven forbid, your son might want a doll and grow up to be a nurturing parent? The horror!

But before you vow to never set foot in Target again, let’s explore some tips for successfully navigating this new toy landscape:

1. Determine the Toy’s Gender the Old-Fashioned Way.

Many opponents of Target’s decision often ask, “How will we know which toys are for girls and which are for boys?” Thankfully, there are ways to figure this out. Try sitting the toy down in a quiet space (an empty room will do) and ask it a few probing questions. For example: “Do you enjoy sports and action movies? Or are you more into crafts and princesses?” Some toys may be evasive, but with persistence, you should get to the bottom of it.

2. Ask Your Child What They Prefer.

Your child may not yet be able to write their name, but they’ve likely absorbed the binary gender roles from their surroundings. Simply ask your little one which toys catch their interest! If you’ve raised them in a traditional setting, they’ll likely gravitate toward toys that align with their assigned gender. Just be cautious—if your child prefers the “wrong” toys, you may need to remind them that their choices are against the norm.

3. The “Life or Death” Test.

As a basic rule, toys centered around nurturing life (like baby dolls or cute puppies) are typically for girls. Conversely, if a toy is associated with destruction, such as a tank or action figure wielding a weapon, it’s for boys. Next time you’re in Target’s newly unlabelled toy aisle, ask yourself: “Could this toy help carry out a fictional massacre?” If yes, it’s likely a boy’s toy!

With these strategies in your back pocket, you’ll be well-prepared to tackle Target’s gender-neutral toy section. And hey, if the whole experience leaves you feeling unsettled, consider sharing your thoughts on social media. Maybe throw in a few comments about current events to balance things out!

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In summary, while Target’s gender-neutral toy aisle may be disconcerting for some, with a bit of strategy and humor, you can navigate it just fine.

Keyphrase: Navigating Target’s Gender-Neutral Toy Aisle

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