Let’s just say it plainly: I’m the kind of shopper that marketers dream about. In more colloquial terms, I have a serious weakness for Target. There, I said it. I can walk in with a carefully curated list, yet somehow emerge with 27 extra items that I absolutely do not need. Logic has no place here; Target is my guilty pleasure.
Typically, I’m pretty sensible when it comes to shopping. Sure, I love a good sale, but I also invest in quality wardrobe staples like chic pumps and tailored suits from higher-end retailers. Yet, when it comes to Target, it’s as if I enter a parallel universe the moment I step through those automatic doors. It’s like I’m in a Target daze.
All-natural linen spray for under five bucks? Do I really need it? When would I even use it? Who knows! Oh wait, there’s a matching scented hand wash too? I may already have soap at home, but it’s adorable and coordinated. Why should I even question whether I need it? Into the cart it goes!
If it’s a designer collaboration with Target or features polka dots or vibrant paisleys, I’m sold without a second thought. I’m talking about everything from whimsical candles to colorful colanders. Sometimes I momentarily forget about these treasures while navigating the aisles, only to remember them the next day when my schedule is jam-packed with calls and meetings.
I can count on one hand the instances when I’ve left Target without dropping at least $100. I might enter for shoelaces and soy milk but end up with a cart full of whimsies that costs $97. Greek yogurt for $2.29? My mom and grandmother would definitely give me a hard time. But I’m already there, the car is parked, and I have a window of 30 minutes before I need to pick up my daughter from practice. So why not add a few more items?
I know friends who have gone on strict “Target diets.” They can’t even set foot in the place, and some haven’t visited in months—months! I’m zipping through those cleverly marketed aisles, not realizing until I’m in the checkout line that the total is about to hit me like a ton of bricks. As I’m arranging my purchases and tossing on a pack of bubblegum (because it’s pink), the cashier, who seems way too young for this, looks at me and says, “That’ll be $127, ma’am.”
What?!
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In summary, Target has a way of turning a simple shopping trip into an unexpected adventure, often leaving my wallet lighter than anticipated. It’s a mix of excitement and surprise that keeps me coming back for more.
Keyphrase: Target shopping experience
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