At Home Insemination Kit, we champion companies that prioritize quality and convenience, especially when they are led by women! One such brand is Primary, co-founded by Lisa Thompson and Rachel Greene. Primary specializes in children’s clothing that embodies “simplicity, quality, and affordability, with everything priced under $25.” Their collection features stylish, logo-free apparel free from excessive graphics or glitter, ensuring that your little ones look adorable while you enjoy the ease of mix-and-match options.
We had the pleasure of speaking with Lisa and Rachel to gain insight into their vision and the ethos behind Primary.
Q: Your line is described as “no cartoon characters, no flashy designs.” What’s your perspective on graphics and popular characters?
Lisa: We don’t have any issues with them, honestly. We appreciate a good graphic tee just as much as anyone, and our kids have loved their fair share of characters. However, we were surprised to find a lack of high-quality, simple clothing in beautiful colors. This gap inspired us to create a go-to destination for essential, stylish kids’ clothes that can easily be paired with prints or stand alone in vibrant simplicity. Not every piece needs to feature characters or slogans.
Q: How can a wardrobe full of solid colors make life easier?
Rachel: A wardrobe stocked with stunning solid colors means fewer fashion faux pas. Everything coordinates seamlessly, allowing kids to dress themselves confidently. Parents can rest easy knowing their children won’t choose mismatched outfits that clash with animal prints, stripes, or oversized logos—while occasional silliness is fun, it’s not ideal for every day! This approach benefits both parents and kids as they explore their own styles.
Q: How do you manage to launch a business while raising children?
Lisa: Juggling motherhood and entrepreneurship is challenging, but it offers us the flexibility to work on our terms. We make it a point to be home for family dinners and handle work after the kids are asleep or when they’re occupied. This dynamic pushes us to be efficient and intentional with our time, cherishing family moments while also supporting each other as business partners. Achieving balance is a source of pride for us, not a concern.
Q: Why should consumers choose Primary over budget-friendly retailers like Target or Old Navy?
Rachel: Our mission isn’t to compete on price but to provide unparalleled quality at an accessible price point. We source premium, soft, yet durable fabrics and offer simple, modern designs created by a talented designer, Chris Miller. All our items are priced below $25 because we understand how quickly kids outgrow their clothes (and how often they get messy!).
Q: What guidance would you offer to other mothers interested in starting their own businesses?
Lisa: Being a mom equips you with valuable insights as a consumer. The best ventures stem from personal experiences and passions, so begin with what you genuinely desire for yourself—this was our motivation for launching Primary. Just take that initial step; perfection isn’t necessary. Seek advice from mentors who believe in you, as they can provide crucial support and guidance during your journey.
To learn more about Primary, check out their website and enjoy 25% off your first order with the code HOMEINSEM25. Happy shopping!
In summary, Primary is a women-led children’s clothing brand dedicated to delivering high-quality, simple apparel that makes dressing kids easier. With their focus on stylish, mix-and-match options, they cater to both parents and children’s preferences while emphasizing the importance of balance in work and family life.
Keyphrase: hassle-free kids clothing
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