Once upon a time, visiting Santa at the mall was a simple, joyous affair where children could sit on his lap and share their holiday wishes. However, the landscape has shifted, and Santas have become a marketing opportunity for malls looking to maximize their profits. Unfortunately for them, many parents are not buying into this trend.
This week, the Cherry Hill Mall in New Jersey faced significant criticism after announcing a fee for families wishing to see Santa Claus. According to the Philadelphia Inquirer, past Santa visits were complimentary, even without the purchase of photographs or other extras. This year, however, the mall adopted a more Scrooge-like approach, placing Santa in a windowless enclosure accessible only to those who pre-purchase an expensive photo package costing between $35 and $50.
The mall tried to defend the price by noting that it is one of 12 across the nation featuring the Dreamworks Adventure to Santa attractions. Before meeting Santa, families go through a 15-20 minute “experience” that includes activities like designing virtual gingerbread houses on iPads and enjoying a simulated sleigh ride. The catch? No one can see Santa without paying upfront, despite the fact that the same attraction last year did not require any pre-purchase.
Once the new policy was revealed, parents inundated the mall’s social media pages with discontent. Many expressed that if the mall intended to charge for additional attractions, they should provide an alternative Santa visit for families who prefer a more traditional experience or cannot afford the price tag. One concerned parent remarked, “It’s ridiculous that it costs a minimum of $35 for your child to see Santa! It’s truly disappointing! This takes away the joy from many children whose parents can’t manage it. Everyone should boycott this event.”
The outcry was so strong that the mall reconsidered its decision. In an official statement, a representative acknowledged the feedback from shoppers, stating, “Some customers expressed their dissatisfaction with our decision to charge a fee, saying ‘This is not what the holidays are about.’ We listened.”
While the holiday season is often filled with joy, it can also place a financial strain on families. Traditionally, parents have relied on the opportunity for children to visit a friendly mall Santa, allowing them to share their wish lists without any costs attached.
Although an interactive experience can be appealing, it should not be mandatory. Santa represents generosity and goodwill, and his presence should be accessible to all children, not just those who can afford a premium price.
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In summary, the Cherry Hill Mall faced backlash over its decision to charge families for Santa visits, leading to a reversal of this policy. The holiday season should remain a time of accessibility and joy for all children, allowing them to experience the magic of Santa without financial barriers.
Keyphrase: Santa visit fees
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