In a recent discussion at the New York Public Library, showrunner Matthew Weiner revealed some intriguing details about the conclusion of the acclaimed series, Mad Men. As it turns out, Don Draper, the enigmatic ad executive, was indeed the mastermind behind the legendary Coca-Cola advertisement, one of the most celebrated commercials in history. Weiner expressed that ending the show with such a powerful piece of advertising felt fitting, stating, “I did think, why not end this show with the greatest commercial ever made?”
The Birth of a Classic
The famed 1971 Coca-Cola “Hilltop” commercial, featuring a diverse group of people singing atop a hill, was conceived by Draper. Weiner confirmed that this ad was not meant to be viewed cynically, but rather as a genuine expression of unity and optimism during a tumultuous era. He emphasized that at the time of its release, the ad was groundbreaking and did not carry the ironic undertones that some contemporary critics might suggest.
A Symbol of Connection
Weiner highlighted the importance of Leonard, the man who cried during the retreat. This character served as a representation of the alienated post-war male experience, and Weiner hoped viewers would see him as a reflection of Don Draper. He noted, “I liked the idea where he’d come to this place, and it’d be about other people and a moment of recognition.”
Joan’s Unexpected Journey
Weiner also shed light on Joan’s character arc, revealing that he was surprised by her transformation into a self-actualized single mother. He admitted, “I thought Joan was gonna go through with that abortion,” and expressed admiration for her practical approach to embracing feminism and independence.
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In summary, Matthew Weiner’s insights into Mad Men reveal the depth of Don Draper’s character and the significance of the show’s conclusion. The portrayal of iconic advertising alongside personal journeys offers a rich narrative that resonates with audiences, transcending mere cynicism to highlight themes of connection and authenticity.
Keyphrase: Don Draper Coca-Cola commercial
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